It’s a wonderful thing – authenticity! Many speak about it; few practice it. Maybe this is because for most of our lives we have been told to fit in. Take my little guy who is somewhat of a free spirit with massive imagination and personality to match. The school system is pushing him to conform to the daily grind with little patience for his own personality. How can we expect authenticity when individuality has been challenged throughout our whole lives?
Dare to be Authentic
Authenticity is a competency that is so vital to creating a successful and unique business that strives to be remarkable. Few are finding the courage to truly ‘step out’ of mainstream thinking and expectations. Rather they replicate what is already offered in case they are maybe stepping too far out of conforming to what the industry has come to expect.
Meet the Entrepreneur Who Dares
I met with an incredible female entrepreneur this week and she is the living truth of what I have outlined above. She has been in the financial industry for two decades and has already started, grown and sold one successful business. As she is in the process of starting over, she would like to challenge the old paradigm creating a business that may not ‘fit’ as well as the one she has already sold.
After an hour and a half of going through her passionate vision coupled with her extensive experience, she is still questioning if she should dare to go through with doing it ‘her way’. She has studied the industry extensively in her specific line of business. She knows there are some key things that simply aren’t working well. So guess what I told her? ‘Allow yourself to BE AUTHENTIC in creating the business you WANT. It will be this uniqueness that will be your greatest asset!’
Everything to Gain
Where do you think the most successful businesses started? Think Apple or Wedgewood. Companies, that challenged the old paradigm to create a new future.
Now you have the choice – do you want to follow mainstream and play catch up with outdated concepts or
ARE YOU BRAVE & LET YOUR AUTHENTICITY MAKE YOU REMARKABLE?
And in the case of my client, AMD? Are you ready to challenge the old to shape the new? You know I will be by your side all the way!
Conny
